Our Mission

Our Mission


We are PRANA, a snacktivist company founded in 2005 by two adventurers with a passion for food.

We are set on changing the world by fixing the food system. We want to encourage people to become snacktivists and to take a stand for real food. It is a movement towards a better, healthier world. But we can’t do this alone.

We need to join forces with people and brands who have the same goal.

Because the more we take a stand together, the closer and quicker we will get to creating real change.



Our story began in 2005, when two travelers, Alon Farber and Marie-Josée Richer returned to Quebec after meeting in India. Antsy to share their love of food and passion for healthy nutrition, they started out roasting nuts in Marie-Josée’s mom’s kitchen and selling their tasty treats through word-of-mouth and farmer’s markets.

“At the time, organic-certified products were relatively unpopular and hard to find. But we recognized the importance to eat healthy while respecting the natural cycles of the earth and the ecosystems.” - Alon Farber, Co-Founder.

PRANA story

Soon enough, their mouth-watering Go Nuts mix was a success. In the following years, many other tasty products were successfully developed. As word of mouth and demand skyrocketed, Alon and Marie carefully surrounded themselves with talented and like-minded people sharing the same passion to grow the then-startup into a larger company, keeping their commitment to sustainability at the heart of every project. The team’s efforts got officially acknowledged in 2015 when the company obtained its B Corp certification which recognizes businesses from all industries that have a positive impact on the environment and on their workers, customers and community. 

“I’m happy and grateful to see this dream materialized into a growing family and community, awesome organic products and a more sustainable world. We’ve only got one life to live, let’s live it to the fullest!” - Marie-Josée Richer, Co-Founder.

PRANA story

In 2017, the PRANA family welcomed aboard a strong leadership team to push the company further while the two founders focused their attention onto spreading PRANA’s mission across the globe.
Though Alon and Marie have now withdrawn from day to day activities, their guiding values and spirit remain with the community of 60 men and women who contribute to PRANA’s growing success.

“PRANA is more than a bag of organic nuts and fruits. It is a movement driven by like minded consumers who know there is a better alternative than what’s out there and want to make better food choices. This movement - which PRANA is all about - is snacktivism.” - Thierry Jean, CEO.


The PRANA family as we like to call it, is filled with vibrant, energetic, genuine, open people from all walks of life. When we're not busy spreading the good word of our delicious organic products, you can find us taking lunch breaks at the municipal pool across the street from our office, or swapping recipes between ourselves.

Our team

At PRANA, it's not so much the 9 to 5 that brings us together, but the mutual respect and passion we share for the industry that makes us gel together not only at work, but after hours too.

Our vision is big, but we never forget who we are and where we come from.