Organic was not a choice - it was essential!

by Geneviève Rousseau

Organic Canada and Eco-Cert logos

Did you know that all of PRANA's products are certified organic?

PRANA’s products are 100% organic and certified by a third-party organization, ECO-CERT Canada - we use the Canada Organic logo on our packaging to show that. Organic food is heavily regulated. This logo on a package guarantees that what you're buying is free of synthetic pesticides and herbicides, chemical fertilizers, GMOs, cloned products, and artifical preservatives, flavours or colours.

Company founder Marie-Josée Richer explains why it was important for her: “PRANA was borne of a desire to offer organic products that would help everyone change the world, one bite at a time.” 

The founders of PRANA, Marie-Josée Richer and Alon Farber, have always had a crystal clear goal. Upon returning from a five-year stint living in Asia, they were intent on taking concrete action to have a lasting positive impact on the planet and society for generations to come. But how?

During their travels, they came to understand the importance of biodiversity and they were careful to be respectful of nature to remain in perfect harmony with their surroundings. As a result, they began to wonder how they could apply this model on a larger scale to all our daily activities.

The passionate couple knew they wanted to change the world and that food was the key. They had been vegans for several years already and were highly conscious of the importance of healthy eating. They realized that organic agriculture had made it possible to eat healthy while respecting the natural cycles of the earth and the ecosystems. And voilà! They had found their mission that will leave the world a better place. 

PRANA: certified organic since day one

For these visionary entrepreneurs, it was possible to make the world a better place if everyone could drive this change by adopting better every-day eating habits. Despite an early lack of financial resources, Marie-Josée and Alon were dedicated to offering consumers healthy and energizing products that respected the natural environment.  This was no small feat, as, at the time, organic-certified products were relatively unpopular and hard to find. But Marie and Alon were determined to make it happen. As Steve Jobs Once Said, 'People With Passion Can Change The World'. 

“Organic is for everyone. We are One!” 
- Marie-Josée Richer

The values of adopting organic practices have also been integrated into their company’s business model. The founders treat their suppliers like partners and constantly attempt to find ways to join forces to help one another. These partnerships became symbolic of the symbiotic relationship between the earth and food when organic agricultural practices are applied. As Marie-Josée explains, society is beginning to adopt these practices as we realize that we are not separate entities, but inter-connected beings. Of course, we need to act fast – and it all starts with small gestures.

PRANA understands this – and for 11 years, the company’s has been multiplying its small gestures. People are increasingly buying organic products and big players are beginning to adapt to the growing demand. Organic sections can now be found in most retail grocery stores – even Costco has made the jump!

PRANA has contributed to changing the food landscape. By buying organic products like theirs, each and ever single one of you contributes to making a significant positive impact.

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According to the Canadian Government, organic agriculture is based on four guiding principles:

    • Principle of health
      Organic agriculture should sustain and enhance the health of soil, plants, animals, humans and the planet as one and indivisible.
    • Principle of ecology
      Organic agriculture should be based on living ecological systems and cycles, work with them, emulate them and help sustain them.
    • Principle of fairness
      Organic agriculture should build on relationships that ensure fairness with regard to the common environment and life opportunities.
    • Principle of care
      Organic agriculture should be managed in a precautionary and responsible manner to protect the health and well-being of current and future generations and the environment.
Geneviève Rousseau
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Geneviève Rousseau

Geneviève Rousseau is the founder of BonApp, a social project aiming to reduce food waste by empowering people to take action.

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