Organic was not a choice - it was essential!

by Geneviève Rousseau

Organic

Did you know that PRANA was certified organic, i.e. free of synthetic pesticides or GMOs?

Company founder Marie-Josée Richer explains why it was important for her: “PRANA was borne of a desire to offer organic products that would help everyone change the world, one bite at a time.” 

The founders of PRANA, Marie-Josée Richer and Alon Farber, have always had a crystal clear goal. Upon returning from a five-year stint living in Asia, they were intent on taking concrete action to have a lasting positive impact on the planet and society for generations to come. But how?

During their travels, they came to understand the importance of biodiversity and they were careful to be respectful of nature to remain in perfect harmony with their surroundings. As a result, they began to wonder how they could apply this model on a larger scale to all our daily activities.

The passionate couple knew they wanted to change the world and that food was the key. They had been vegans for several years already and were highly conscious of the importance of healthy eating. They realized that organic agriculture had made it possible to eat healthy while respecting the natural cycles of the earth and the ecosystems. And voilà! They had found their mission that will leave the world a better place. 

PRANA: Certified organic since day one

For these visionary entrepreneurs, it was possible to make the world a better place if everyone could drive this change by adopting better every-day eating habits. Despite an early lack of financial resources, Marie-Josée and Alon were dedicated to offering consumers healthy and energizing products that respected the natural environment.  This was no small feat, as, at the time, organic-certified products were relatively unpopular and hard to find. But Marie and Alon were determined to make it happen. As Steve Jobs Once Said, 'People With Passion Can Change The World'. 

“Organic is for everyone. We are One” - Marie-Josée Richer

The values of adopting organic practices have also been integrated into their company’s business model. The founders treat their suppliers like partners and constantly attempt to find ways to join forces to help one another. These partnerships became symbolic of the symbiotic relationship between the earth and food when organic agricultural practices are applied. As Marie-Josée explains, society is beginning to adopt these practices as we realize that we are not separate entities, but inter-connected beings. Of course, we need to act fast – and it all starts with small gestures.

PRANA understands this – and for 11 years, the company’s has been multiplying its small gestures. People are increasingly buying organic products and big players are beginning to adapt to the growing demand. Organic sections can now be found in most retail grocery stores – even Costco has made the jump!

PRANA has contributed to changing the food landscape. By buying organic products like theirs, each contributes to making a significant positive impact.

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According to the Canadian Government, the general principles of organic production include the following:

  1. Protect the environment, minimize soil degradation and erosion, decrease pollution, optimize biological productivity and support a sound state of health.
  2. Maintain long-term soil fertility by optimizing conditions for biological activity within the soil.
  3. Maintain biological diversity within the system.
  4. Recycle materials and resources to the greatest extent possible within the enterprise.
  5. Provide attentive care that promotes the health and meets the behavioral needs of livestock.
  6. Prepare organic products, emphasizing careful processing, and handling methods in order to maintain the organic integrity and vital qualities of the products at all stages of production.
  7. Rely on renewable resources in locally organized agricultural systems.
Geneviève Rousseau
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Geneviève Rousseau

Geneviève Rousseau is the founder of BonApp, a social project aiming to reduce food waste by empowering people to take action.

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